L'Oréal Beauty Awards
Project 3
We were lucky enough to be a part of the 2022 L'Oréal Beauty Awards - this time in a virtual set! L'Oréal had done a few virtual events already at this point so we wanted to do something a little different to what they have done in the past. We pitched a modern twist on a photo shoot and set our home at the White Studios in Auckland. With a less is more mentality we lit the presenters from a soft source and let the light wrap around the studio. One of our Panasonic 12,000 lumen laser single chip projectors took car of the graphics - although only operating at 9% brightness to not wash out the cameras. To make the presenters more comfortable we supplied a autocue system mounted to one of our 4K cameras which sat on a 2.5m long track. This allowed us to get moving and more fluid shots whereas in the past, static single tripod shots had been utilised.
A 14 hour stint of editing took place after our day at White Studios to make sure everything was perfect and within a week of recording we were playing back the content over Teams and then Vimeo.
OUR CONCEPT
“You and the team did such a great job for us. We have had some great feedback from the mornings session. Everyone loved the structure and quality. Thank you so much for looking after us so well, we are sending everything to L’Oréal Global!”
