About Us




As a company we pride ourselves on our attention to detail; tailoring every part of our services to meet your individual requirements. Our consistent dedication to excellence has helped place us at the forefront of event innovation and ensures that our clients return to us time and time again.

“There are some people who live in a dream world...
and there are some who face reality...
and then there are those who turn one into the other.” 
— Douglas H. Everett
One Team One Dream

Our team guarantee your guests will experience the wow factor it deserves with how your event looks, sounds and more important; how your event feels. From initial consultation, our team will deliver 100% excellence...with just a hint of magic!

Let us unlock your imagination and help create one of a kind, memorable & truly inspiring events throughout Aotearoa. Learn how we at Lux Productions can transform your next event space into a thriving, unique and breathtaking stage to showcase exactly what you want by arranging a free, no-hassle consultation with our team today.


Our boutique services include: 

• Bespoke lighting production

• Innovative rigging and truss structures

• Event research, design, implementation and management

• Audio systems suitable for 10 to 10,000 guests

• Tailored event themes

• LED walls and custom media content

And so much more...


James Jefford

Creative Director & Head Designer


James is the heart and soul of every Lux Productions event. From start to finish, he's dedicated to making your event one to remember using his experience and organisation to make sure every detail is met. Starting in theatrical lighting at the age of 11, he has nearly 2 decades of experience in events covering concerts, large scale tours and roadshows, corporate events, weddings, product and press launches plus thousands of other events nationally and internationally.

“When people ask what makes us special, the only answer is very simple, it’s our people. Our team is what makes us strong, unique and different. Striving for excellence & with every single one of a kind show our team, our experience & confidence has grown to a level that we now produce events for the International Stage. A level that is solely down to our incredible team that provide exceptional products and services to our clients.”

James’ passion is lighting and creating that ‘goose bumps’ feeling when an event is set up, ready to go and the guests are walking in with their breath taken away. He strives for excellence and aims to to create a boutique event for his clients on every event he manages.

James’ other hobbies include his family and much loved Golden Retriever, Forrest & supporting West Ham United.


The real boss

The most important member of the company is undoubtably Forrest, the Golden Retriever. Always one to pick the team up with a friendly wag of his tale and smile. He put the longest hours in, staying up all night keeping us company on the long nights that is the event industry.

Unfortunately, Forrest passed away at the age of 10. Not a day goes by where he is not in our thoughts, our hearts, or on the job site with us. Rest easy mate x